Using Frequent Content with a Shortcode
If you have a content block that you use frequently throughout your WordPress website, it is a good idea to store this content in a shortcode. By storing frequently used content in a shortcode, you can easily make edits without having to change it in a bunch of different locations. Having to make changes in different locations can lead to mistakes, mainly forgetting to edit one spot and, thus, displaying inconsistent content and confusing users. It is much easier to change the content and let it dynamically update via the shortcode than it is to make the same exact change on however many pages the content appears.
To store your content block in a shortcode, you can manually register your shortcode with PHP code or by using the Shortcodes UI plugin. This plugin provides a familiar interface and lets users easily create shortcodes without code. You can paste your content directly into the editor and begin using the shortcode instead. Whenever you edit this shortcode’s content, it will automatically update anywhere the shortcode appears. I won’t get into using the Shortcodes UI plugin because the plugin’s homepage has a video tutorial and it’s not a difficult plugin to get the hang of if you’re just creating a shortcode for simple HTML content.